The Inland Revenue (IRD) on its Questions We've Been Asked page, (QBA) has recently released one on “What is the income tax treatment of gift cards and products provided as trade rebates or promotions” [PUB 00462]. And it appears the free for all may be over.
Trade Customers:
Trade customers will often spend large sums of money with a supplier. In return, the supplier may provide gift cards or products under a trade loyalty scheme. The QBA includes Inland Revenue guidance on the tax treatment of these gift cards and products provided.
Gift Cards:
The face value of gift cards received is considered income, and taxable to the recipient (‘Trade Customers’).
The cards may be used by the company, however they are often used by shareholders, or “gifted” to employees.
• Tax treatment when gifted to employees:
Products:
Deductions:
Unfortunately, the QBA states the Trade customer cannot claim a deduction for the trade rebate products (or gift cards) because they incur no direct expenditure to obtain these rebates. Deductions are allowed only for the cost of the goods and services purchased from trade suppliers, not for the rebates received.
Likewise, there is no depreciation deduction for products received. Even if the trade rebate products would otherwise qualify as depreciable property, the Trade Customer cannot claim a depreciation deduction. This on the same basis, because the Trade Customer incurs no acquisition cost for the products, there is no ability to depreciate the product.
The IRD concept seems aligned to a rebate or discount scenario. For example, where the Trade Customer has paid $100 for a product, but receives a benefit back of $10, they should only be taking a net deduction of $90 for the product purchase, being the net economic cost to the business. As the Trade Customer has already taken a deduction for the $100, then they would not get another deduction for the $10 benefit used in the business.
However, I’m concerned about the accuracy of this position where the Trade Customer uses the benefit or product in the business. Using this same example:
A deduction is available for FBT and PAYE paid.
Thoughts
Not addressed specifically in the QBA is the treatment of rewards “points”, but presumably the tax treatment would follow.
I’m concerned that the Trade Customer is required to treat the benefits received as taxable income but does not get a deduction. Where this benefit is then passed on to e.g. a shareholder employee – that shareholder employee also receives a taxable benefit. Not only is this resulting in double tax, but the IRD examples explicitly refer to a liability for shortfall penalties on “the omitted business income”, and also for non-payment of FBT, PAYE.
There is also a need for guidance on the GST treatment.
IRD’s next steps?
Although the QBA refers to an “increasing practice” of trade suppliers providing rebates and cards, these arrangements have been around for a very long time. In the last building boom, the value of these benefits paid out was eye watering.
I saw an audit of this type of arrangement well over ten years ago. At that time, the IRD determined the value of the benefits received were taxable. Luckily, in that case although the shareholder had “used” the benefit, the value could be put through their current account as drawings.
The IRD's next step could be a fully-fledged project to find these benefits. We know they have previously been through Reward Provider databases, so finding this information will not be difficult.
If you have a potential issue or concern, or have a client with a potential issue, please contact us.
*This publication contains generic information only. NZ Tax Desk Ltd is not responsible for any loss sustained by anyone relying on the contents of this publication. We recommend you obtain specific taxation advice for your circumstances.